How VibeCasino handles personal data.

This policy explains what information we collect, why we collect it and how people in the UK and wider EEA can exercise their rights under data protection law.

1. Scope of this policy

This privacy policy applies to vibecasinouk.com and the editorial services offered through it. VibeCasino is an independent review and comparison website. We are not a gambling operator, we do not run casino games and we do not hold player funds. That affects the type of personal data we handle. Our role is limited to publishing content, measuring how readers use it, keeping the website secure and answering messages sent to our team.

2. Who controls your data

For the purposes of UK GDPR and, where relevant, EU GDPR, VibeCasino acts as the controller of personal data collected through this site. If you have questions about privacy, rights requests or complaints about how information is handled, contact us at privacy@vibecasinouk.com. We may ask for enough detail to verify the request and to understand what data you are referring to, but we try to keep that process proportionate.

3. Information you give us directly

If you contact VibeCasino by email, we will collect your email address, the content of the message and any supporting information you choose to include. We may also keep a record of follow-up replies and the outcome of the discussion. Because we do not invite users to open accounts with us, we do not ask for passwords, copies of identity documents or payment details through this website.

4. Information collected automatically

When you browse the site, technical information may be gathered automatically. This can include IP-derived location at a broad level, browser type, operating system, device category, referral source, timestamps, page views, outbound clicks and diagnostic data showing how pages performed. Some of this arrives through normal server logs, and some may come through analytics or affiliate systems that help us understand whether a review page is being read and whether an outbound casino link was used.

5. Why we process personal data

We use data to operate and improve the site, to remember essential preferences such as age confirmation, to maintain security, to investigate misuse, to analyse readership patterns, to assess affiliate link performance and to respond to messages. We may also use records to support business administration, bookkeeping and legal compliance. None of these uses turn VibeCasino into a gambling operator. They support an editorial website and the business functions surrounding it.

6. Lawful bases

Our lawful bases generally include legitimate interests, consent and legal obligation. Legitimate interests apply where we need to run a stable publishing platform, defend the website against abuse, understand audience behaviour in aggregate form and maintain the commercial relationships that fund the editorial project. Consent is used where required for non-essential cookies or comparable tools. Legal obligation may apply when we need to respond to lawful requests, maintain required records or deal with disputes properly.

7. Cookies and local storage

VibeCasino uses small pieces of stored data, including cookies and browser storage, to make the site work smoothly. For example, we remember whether you have already confirmed that you are over 18 and whether you have interacted with the cookie banner. We may also use analytics-related tools to understand which pages are most useful and where readers leave the site. Our cookie policy explains this in greater detail, but the practical point is that we try to keep tracking measured and relevant to an editorial service rather than building an aggressive advertising system.

8. Affiliate tracking and partner reporting

This site includes affiliate links to casinos and other gambling-related services. If you click an affiliate link, the destination site or tracking provider may record that the visit came from VibeCasino. We may receive reports showing that an anonymised click, registration or qualifying commercial event happened. Those reports help us understand whether our pages are useful and whether partner arrangements are functioning, but they do not give us control over the casino account you create with an operator.

9. Sharing information with service providers

We may share limited data with website hosts, analytics suppliers, email tools, technical support providers, legal and accounting advisers and affiliate platform partners where this is necessary for the operation of the website or the administration of our business. Some of these companies act as processors on our behalf, while others act as independent controllers for their own purposes. We expect service providers to handle data lawfully and with appropriate safeguards.

10. International transfers

Some providers may process data outside the UK or EEA. Where that happens, we use recognised safeguards designed to protect the information involved. These may include adequacy regulations, standard contractual clauses or comparable legal mechanisms. Transfer decisions depend on the provider, the country involved and the nature of the data, and we review them in the context of an editorial website rather than a gambling account environment.

11. Retention periods

We keep information for as long as there is a clear reason to do so. Server and diagnostic logs are usually held for a limited period unless a security incident requires longer retention. Email correspondence may be kept while a matter is active and afterwards for reasonable record-keeping purposes. Aggregated analytics and commercial reports can be retained longer because they help with historical trend analysis, tax records and internal auditing. We try not to retain identifiable personal data for longer than necessary.

12. Security

We use technical and organisational measures designed to protect the data held through the site. Access is limited to people and providers who need the information for a defined purpose, and we aim to choose systems appropriate to the risk profile of an editorial website. Even with sensible safeguards in place, no internet transmission or storage environment can be guaranteed completely secure. Readers should bear that in mind when deciding what to send to us by email.

13. Your rights

Depending on the law that applies, you may have rights to access personal data, request correction, ask for deletion, object to certain processing, restrict use, request portability and withdraw consent where consent is the basis relied on. Those rights are important, but they are not absolute. We may need to retain some information for legal, security or accounting reasons, or where another person's rights would be affected. If that happens, we will explain the position as clearly as we can.

14. Children and age-restricted content

VibeCasino is intended only for adults aged 18 and over. We do not aim content at children and we do not knowingly seek personal data from them. If we discover that a child has sent us information through the site directly, we will take steps to remove it unless a limited record must be kept for legal or safeguarding reasons. The age gate on our pages is there because casino comparison content should not be consumed as ordinary youth entertainment.

15. Complaints and policy updates

If you are unhappy with how your information has been handled, please email privacy@vibecasinouk.com first so we have a fair chance to investigate. You may also have the right to complain to the Information Commissioner's Office or another competent supervisory authority. We may update this policy from time to time to reflect changes in law, service providers, website features or internal practice. Revised versions will be published on this page.